Downtown for All:
An Urgent Action Plan

Bull Run Center members endorsed these recommendations on February 24, 2026.
80.2% approve | 13.9% neutral | 5.8% oppose

Our Member-Led Committee:

  • Gil Kelley, Co-Chair

  • Rob Bennett, Co-Chair

  • Angela Martin, HereTogether

  • Cadence Petros, Albina Vision Trust

  • Chris Nelson, Capstone Partners

  • Darion Jones, Office of Arts and Culture, City of Portland

  • Eric Cress, UD+P

  • Sam Diaz, 1000 Friends of Oregon

  • Stephen Green, Better Portland

Three Big Recommendations:

Unlock Investment and Restore Confidence

Right time: Prioritize projects that deliver results within 3–5 years. These near-term wins build market confidence by strengthening belonging, expanding opportunity, and supporting long-term stability, laying the groundwork for major long-term and community-led investments.

Right place: Revitalize the Central City —especially Downtown—as as a shared civic center that supports regional economic vitality and quality of life.

Adopt a Common Framework for Action

Within the “Focus for Impact” framework, we outline five objectives for collective investments in the future of the Central City.

Turn Alignment Into Action by Establishing an Independent Downtown Stewardship Group

Portland’s next chapter requires the connective tissue that turns individual efforts into collective impact. Our proposal builds on the work of the Central City Task Force, with insights from national models and local stakeholders. To build a Downtown for all, Portland needs a Downtown Stewardship Association that is inclusive and accountable to a broad set of stakeholders.

FAQ

Summer Strategy Work Sessions

This summer we’re hosting a series of five dynamic work sessions to identify the most promising shared investments and actions to achieve key goals:

Make Downtown Work for the Whole City | July 7, 3 pm - 4:30 pm
Focusing on strategies that stabilize jobs, expand commuter benefits, and support workforce access region-wide.

» RSVP for Zoom Session

  • Who is this listening session for? This session is designed for employers, workforce development advocates, childcare providers, transit partners, labor leaders, and other civic leaders. Our conversation will center around stabilizing the jobs, payrolls, and daily activity that fund public services and support citywide affordability.

  • Strategy Examples: Improving workforce access and amenities by scaling employer retention and recruitment efforts. Expanding commuter benefits, and providing parking access for service industry workers. Pioneering innovative downtown co-working and childcare pilots.

Align Capital, Infrastructure, and Innovation | July 15, 11am - 1pm

Coordinating Long-Term Investment

» RSVP for Zoom Listening Session

  • Who is this listening session for? This session is intended for institutional investors, major infrastructure planners, climate and energy experts, philanthropic funders, and government policymakers. Our conversation will focus on aligning capital, infrastructure, and governance to support long-term competitiveness and an inclusive, climate-aligned downtown.

  • Strategy Examples: Coordinating major infrastructure pipelines like the Rose Quarter and OMSI District. Establishing an "Opportunity Portland" investment recovery initiative. Advancing a Downtown Net Zero buildings strategy. Expanding community ownership models.

Make Downtown More Welcoming & Active | July 22, 2 pm - 4 pm

Enhancing Safety and Public Spaces

» RSVP for Zoom Listening Session

  • Who is this listening session for? This session is for leaders from arts and cultural organizations, public safety and crisis response partners, event producers, and placemaking advocates. We want to hear your thoughts about advancing strategies that improve everyday safety, presence, and comfort so that residents and visitors feel a shared sense of ownership and belonging.

  • Strategy Examples: Establishing neighborhood safety centers and expanding community safety ambassadors. Launching a downtown lighting grant program to improve the public realm. Exploring major activation strategies like seasonal campaigns, a festival and events fund, and supporting programs like "No Vacancy" and tactical "Gather PDX" activations to ensure downtown remains a vibrant cultural center. 

Put Buildings Back to Work | September 1, 11 am-12:30 pm
A more technical conversation about downtown buildings

» RSVP for Zoom Listening Session

  • Who is this listening session for? This session is designed for property owners, commercial real estate developers, lenders, urban planners, and city permitting officials. We will be asking about strategies to reduce vacancy, prevent value destruction, and return underused buildings to productive use. 

  • Strategy Examples: Unlocking downtown's existing building stock through office-to-residential and maker-space conversion incentives. Streamlining seismic and fire codes to reduce regulatory hurdles.Providing loan requirement modification assistance to businesses. Establishing a Central City Permitting Team and a Central City strategic investment fund.

Help Local Businesses Survive & Thrive | September 8, 2 pm-3:30 pm
Risk and Financial Health for Businesses and Buildings of All Sizes

» RSVP for Zoom Listening Session

  • Who is this listening session for? This session is designed for small business owners, retail advocates, economic development partners, and community business intermediaries. We are seeking your thoughts on strengthening small businesses, navigating risk, and accelerating recovery to restore everyday vitality.

  • Strategy Examples: Creating a comprehensive storefront activation fund and expanding tenant improvement grants. Deploying a retail navigation ombudsman to support small business owners. Mitigating risks for new entrepreneurs through a collective insurance program, exploring a master lease program, and testing mortgage-free building leasing pilots.

Executive Summary

Portland faces one of the nation’s worst Downtown commercial real estate crises. This moment is not only an economic challenge, but a test of whether Downtown can be a place where people across the region feel a sense of belonging, see real opportunity, and trust in long-term stability. Moving from crisis to promise requires civic leadership across sectors: State and local governments, philanthropy, financial institutions, commercial real estate, business, and community partners. If you work or lead in these sectors, this report is for you. 

Revitalizing Downtown is not just about recovery — it is about creating a shared civic place where people feel welcome and can build livelihoods. When Downtown functions this way, the economic activity concentrated in the Central City generates tax revenues that fund local governments and essential public services, supports small business formation, attracts major employers, and reinforces Portland’s reputation as a hub for innovation and talent. Further, a vibrant Central City can inspire civic pride and a powerful sense of belonging, which in turn reinforces long-term economic confidence and stability.

A committee of Bull Run Center members and guests spent a year developing a “case for investment” in downtown for a broad group of cross-sector civic leaders, along with three big recommendations to move Portland forward. (Read report here and review full executive summary below.)

Now the Downtown for All committee is moving to advancing the next phase of work with an inclusive process to hear from Portland leaders about how to do the hard prioritizing of near term strategies — with limited resources.

Executive Summary

The question facing Portland is not whether downtown will change; it already has. The question is whether that change is shaped deliberately, on terms that reflect the city's values, or left to chance.

All healthy cities have strong downtowns — not because of office towers alone, but because of density: people, ideas, institutions, small businesses, arts, education, and civic life reinforcing one another. Downtown Portland represents roughly 3% of the city's land area yet generates approximately 37% of local tax revenue and 57% of citywide economic output. It anchors transit, employment, higher education, cultural institutions, and opportunity pathways across the region.

For workers, entrepreneurs, families, and cultural institutions, downtown creates opportunity that no single neighborhood can replicate — and no neighborhood is insulated from what happens when it falters.

What This Report Contains

Downtown for All includes the following components:

  • Executive Summary — The case for action, three core recommendations, and the path forward

  • Diagnostic Assessment — An analysis of downtown's structural challenges across office markets, fiscal health, housing, employment, and public sentiment

  • Three Core Recommendations — A focused recovery strategy, a shared five-objective framework for collective investment, and a proposal for a Downtown Stewardship Association to drive sustained coordination and accountability

  • Civic Playbook — 40 strategies organized across five objectives, each with precedents from peer cities, lead organizations, and illustrative success metrics

  • Strategy Alignment Table — A side-by-side assessment of each strategy's priority, current status, and alignment with Advance Portland, the Governor's Central City Task Force report, and the Tax Advisory Group's findings

  • Strategy Spotlight — A deep dive on artist residencies as a model for activating vacant space, with national precedents and program design guidance

  • Appendices — Supporting data on commercial real estate finance, the state of the Central City, 47 proposed catalytic investments, stakeholder perspectives from major community-led projects, and FAQ

Three Core Recommendations

1. Focus to Make an Impact: Unlock Investment and Restore Confidence

With constrained capacity and capital, disciplined focus is essential. Portland Rising calls on civic, business, philanthropic, and government leaders to concentrate limited resources on interventions capable of delivering visible, measurable results within three to five years — prioritizing implementation-ready actions, protecting existing public and community investments, and sequencing efforts to reduce risk and build momentum.

2. Adopt a Common Framework for Action

Recovery requires shared direction. Portland Rising proposes five objectives to guide collective investment:

  • Make Downtown Work for the Whole City

  • Put Buildings Back to Work

  • Help Local Businesses Survive and Thrive

  • Make Downtown More Welcoming and Active

  • Align Capital, Infrastructure, and Innovation

A Civic Playbook of 40 strategies supports these objectives — a comprehensive catalogue of best practices, promising ideas, and existing efforts organized around these five priorities. The playbook is a starting point for focused action, not a list of equal priorities.

3. Establish a Downtown Stewardship Association

Portland's recovery will not be won in a single administration. It requires sustained coordination across capital, policy, safety, housing, and activation over multiple election cycles.

Today, no single body carries responsibility for sequencing major initiatives, aligning capital timing, tracking shared metrics, or maintaining continuity across administrations. The result is drift — and in a recovery this fragile, drift is a decision.

Downtown for All calls for a durable, cross-sector Downtown Stewardship Association to fill this coordination gap. It would not replace existing organizations – it would function as connective tissue – quarterbacking complex multi-partner initiatives, aligning public and private capital, tracking progress against shared metrics, and communicating results publicly. Its authority would be coordinative, not regulatory. Local stakeholder consultation and exploring peer city models will inform its design.

The Scale of the Challenge

Portland's downtown is in serious distress — among the most challenged of any major American city.

  • Office vacancy approaches 40 percent

  • The top 20 downtown office buildings lost $1.7 billion in value between 2019 and 2024

  • Downtown has lost roughly 11 million annual visitors since 2019

  • Worker presence remains at approximately 55 percent of 2019 levels

  • Portland ranks 80th of 81 major metros for investment attractiveness — down from 3rd in 2017

  • Multifamily housing permits in 2025 fell to their lowest level since 2009

  • The city faces a $150 million budget gap, its largest in a decade

These conditions are interconnected. Economic contraction erodes confidence. Reduced confidence suppresses investment. Fragmented responses slow recovery. When downtown contracts at this scale, the consequences extend to every neighborhood — through reduced tax revenue, diminished job pathways, slower housing production, and pressure on public services.

The Moment

The next three to five years are decisive. Major community-led investments — Albina Vision Trust, James Beard Public Market, Broadway Corridor, OMSI District — are breaking ground now. New TIF districts will generate capacity around 2030.

The window to shape this recovery on Portland's terms is open — but it won't stay open indefinitely.

Portland has the assets, the leadership, and the capital commitments to succeed. Portland Rising is a call to act with focus, discipline, and shared accountability.

A Recovery for All Portlanders

Recovery must be both economically strong and socially responsible — and these goals reinforce one another.

Implementation must include coordination with service providers, safeguards against displacement, and explicit attention to vulnerable populations. Arts, culture, and creative industries are not amenities to be added after recovery is underway — they are drivers of it. The Rothko Pavilion expansion, Albina Vision Trust's restorative work in Lower Albina, the Center for Tribal Nations, and the James Beard Public Market are not just inspiring projects — they generate foot traffic, support small businesses, and define Portland's identity and competitive position nationally.

The goal is a downtown that works for all Portlanders: residents, workers, entrepreneurs, artists, families, and visitors. A downtown that is active not just during office hours but across the full day and week. A downtown that reflects the values — creative, inclusive, community-driven — that made Portland a destination in the first place.